How have we (the English) got it so wrong when it comes to cricket?

I thought that it’s time for a ‘thought piece’ as the test tour nears its conclusion. A thought piece harks back to when tests had rest days and the journos had nothing to do, so rather then pay them to do nothing, their editors asked for a thought piece to go in the paper the next day where the match report would go. So,whilst I’ve been sightseeing, I’ve also been thinking about the difference between Australia and England and the role of cricket in each country’s culture – don’t worry haven’t been doing that much thinking!

This is my first visit to Australia and I’m amazed at how deep cricket runs through the Australian culture and psyche. Ok…I’ve only seen the five main cities and where the tests were being held but you just can’t avoid cricket even when you try. And if it’s not the tests then it’s the Sheffield Shield (main first class competition) or the T20 Big Bash League or…It’s just everywhere and for all ages from infants to seniors. I’ve met many Aussies on this trip and only one has expressed a dislike for the game. The players are superstars and treated like Premier League footballers, every move, every gesture analysed as if time were endless. Quoting CLR James in that what do they know who only cricket know…well, I’ve spent some time away from the game looking at ‘normal’ Aussie life so hopefully this is a balanced piece.

Why the differences? All sport in Australia is followed to the nth degree- even soccer – so it’s not as if cricket is the only game in town! Nor the only game they play on the world stage to a high level. Everyone knows Steve Smith but how many in the UK can identify Joe Root? Admittedly there is only one job in Australia more challenging and high profile than that of the test captain but I don’t think Smith has political ambitions and in any event as his mum is English he can’t stand for public office!

In no particular order, the areas where they’ve got an advantage are:

Access – all cricket is free to air on TV and radio and interestingly every key match and I mean every key match from grade cricket, women’s cricket, Shield, T20 and Test is available on line – video streaming to every and any device for a minimal sum each month – so you don’t need highlights packages on TV, you watch what you want when you want, live or recorded on line. It’s not expensive and is run by Cricket Australia not some large corporate trying to make money. Is there something which the ECB can do? The new T20 could be a starting point. And if it’s not the visual and social media, then it’s the old fashioned print media which has cricket in high regard and profile. So yes, everyone would know Steve Smith…because he’s everywhere. Are Root and fellow stars all over the media just when the tests are on? You’d be lucky to see a mention of the test on BBC News in the summer!

Free to air on TV – ok the adverts are annoying but you get used to them but as I’ve blogged before no mainstream TV station or company in the UK is going to touch cricket so there won’t be a change there. Tests and ODIs fill the schedules in the summer months when viewing figures are at their lowest but Channel 9 budgets for a $A 40M loss on its cricket coverage and is prepared to keep doing so; TV rights competition is going to heat up as in the UK. Channel 10 has the T20 rights and got them cheap as no one could predict the success of the BBL.

Ticket prices – admittedly tests are played in large stadia – the defunct WACA being the smallest at 23,000 (just under the capacity at Lord’s our largest) – but prices for a days test match cricket start at $A30 or £20 are ridiculously low compared those in England and with the odd exception you can rock up on the day and get a seat – you may be in the sun all day long and roast like a turkey at Christmas but you get my point. How can we change? No sure that we can given the financial structure of the English game

Cricketing knowledge – how many English cricket followers know who the last winners of the Sheffield Shield were, or the BBL, or which Australian players are on the verge of the test side? Yet several Australians I’ve talked to in depth know the answers to the English equivalents! Ok they may be cricket mad but I reckon I have a good knowledge of all things cricket but I’m struggling with these questions. So somehow or other these Australians not only know the answers but can discuss and debate the background in depth so they’re soaking up this knowledge somehow. I need to find out how over the coming days but I suspect the free-streaming has something to do with it.

The impact of the Big Bash League (BBL) as the domestic T20 game has been significantly greater and more wide ranging than Cricket Australia expected or anticipated and when compared to the offering in England, well, there is no comparison. We have one side per county making it an 18 team competition whereas here it’s an 8 team option with each major city/star having one side and Melbourne and Sydney two each. It’s all about numbers through the gates to optimise income but also every game is a family affair…can we say the same for the English version ? How family friendly is the Friday night T20 drinking contest at Chelmsford? I’m not saying that Australia is all sweetness and light but it’s a different game completely! By making it family and children friendly it generates interest from an early stage and has generated its own children’s T20 game/format. Where’s the English equivalent or have I missed it? The Aussie version is everywhere to be seen, the English version…?

This is Blake. He’s visually impaired but still takes a full part in the kids Milo T20 blast competition played all across Australia; Milo is an Australian ‘traditional’ food drink (similar to Ovaltine for my mature readers!) and have sponsored this competition. For the first four days of every test – including school holidays- groups of young children aged 4 to 10 have been given the chance to play or show off their cricket skills on the outfield at each venue, often accompanied by their school teachers or parents who are so thrilled as are the children at being on the outfield at the Gabba, or MCG or the Adelaide Oval. An experience they will remember for a long time. Ok, we do something similar from time to time at the tests but why not every test, every day? Blake was voted the most valuable player on the day and was given goodies in a bag bigger than he was. He was also interviewed by the test match host (another difference to keep the audience entertained) but Blake upstaged him completely and got the largest cheer of the day!

But, looking across Australian society as a whole, there are even more differences. The lifestyle has developed to meet the climate and the landscape – the outdoor culture and approach is the norm; sport or games or just being outside is the expectation but incongruously against this is the obesity issue! Too many Australians are overweight and not healthy so there’s something we have in common but why should this be in Australia?

Australia appears to me to be carefree but not careless. Almost anything goes – not as PC as the UK, Health and Safety is in place but takes a more sensible or relaxed view/approach starting from the principle that you are responsible for your own actions, safety and behaviour and if you did something stupid then it’s your fault first, not any third party in failing to stop you being stupid! Also as part of the lifestyle and culture, children are not as cosseted as in the UK – they walk to school (tend not to be driven), take the bus or train, or just ‘get on with it’

So…there’s some of the issues or concerns we need to address to take our game forwards but how? Perhaps I need to have another good think? But if anyone reading this knows anyone who knows anyone in the ‘cricket elite’ just pass these random thoughts of an avid cricket follower and fan, keen to ensure that cricket in the UK goes from strength to strength.

2 thoughts on “How have we (the English) got it so wrong when it comes to cricket?

  1. There is only a commensurately long answer to your post; believe me I have wrestled with this for the last 25 years running various bits of The Vine.
    The potted answer comprises, inter alia, the following: –
    – all things are cyclical (not so long ago the boot was on the other foot);
    – most state schools don’t play cricket in this country (sad but true) so cricket is seen as an elite sport here
    – it is already argued by clubs that pay TV is an issue. The ECB disagree
    – Tom Harrison started at ECB by saying he wanted to make cricket “Family oriented and relevant” {obviously as evidenced by the relevant “Old MCC Boys” slumbering on the steps of the pavilion at Lords and the cost for a family of 4 for one day at HQ getting to between £700 and £1k by the time you add food, beverages and travel};
    – we are now trending on Australian coaches;
    – the ECB hired a guy called Matt Dwyer a couple of seasons ago from the ACB {he was responsible for translating IPL into Big Bash and bringing cricket to kids in schools} he has introduced the UK franchise T20 and a kids game called All Stars cricket which is run by the ECB but the 10 sessions are delivered by clubs for which they get £5 a head. some clubs see this as good, others as taking away lucrative revenue by diverting their youth members to a different programme {but those clubs probably don’t understand what the ECB is trying to do – they want to “reach” everyone who plays recreational cricket in the UK and, ultimately, cut out clubs}
    – Tom Harrison has now changed his mantra to “reach, relevance, revenue”, so don’t expect ticket prices to drop, or freeview TV to match BT/SKY
    – there are too many clubs competing for a reducing pool of youth players {e.g. there are 100 clubs within a 10 mile radius of the Vine, kids play video games now etc,},
    – clubs have tribal outlooks and don’t want to merge, they would rather fold.
    – it goes on…..
    I think I said elsewhere that there is a mismatch between the needs of England the the drivers for clubs. Happy to expand in another medium, but your thought are well known amongst the top administrators and it is very frustrating that there are so many conflicting forces, which is why I decided to “retire”.

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    1. True…the recreational club game and the ‘aspirations’ of the ECB are miles apart but whilst it’s pleasing to see that my comments are well known to the elites within the ECB they seem to be doing little about it. Yes it’s a complex issue and there’s no one simple answer. The two countries are light years apart in terms of the role of cricket in each culture and cricket in England will never catch up to the level seen in Oz or vice versa should Australia decline but we can but try. Ok Australia is far from perfect but I have found the difference so wide and diverse in many areas that I felt compelled to put one to paper before I head for home and forget the fine details.

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