Hype – who needs it?
So… the pre-series media hype has started in earnest, talk of war, hatred, hopeless selection choices, ‘things aren’t like they used to be’ in my day and everything in between.
But this is nothing new! It’s almost become a traditional pre-series ritual and I suppose will carry on until Nov 23 when the real test start.
Do we need all this never ending and wide-ranging hype?
•Tickets for Ashes series anywhere are like gold dust so it’s not done to boost ticket sales;
•Cricket followers know the series is on the horizon so don’t need to be whipped up into a state of excitement bordering on hysteria,
•Casual cricket followers will be drawn into the series once the tests start so am rapidly running out of places or people who need all this hype!
Perhaps the media need it themselves to fill the blank hours and pages stretching out between now and the start? One wonders what’s coming next!